Marketing Programme

 

Programme Director's Message

Welcome to the web page of the Marketing Division of the School of Business Administration, UTech, Jamaica, the leading marketing training institution in the Caribbean.

We have provided information which we hope you will find useful and interesting. As you browse through our course offerings to learn the details, we hope you will see that our programmess are of very high standards and are delivered in a very interactive manner by our extremely experienced faculty. Our graduates are provided with a comprehensive range of skills, attitudes and academic instructions that allow their employers to perform on the cutting edge.

Welcome!

Celia McKoy
Marketing Programme Director
(Comments and questions: cmckoy@utech.edu.jm)

Celia McKoy

About the Programme

The Marketing Programme is one of the largest in the School of Business Administration. In addition to offering the four-year B.B.A. (five years part-time) with a major in Marketing, we also offer a three-year Diploma in Marketing with an option to exit after two years, having earned a Certificate in Marketing.

Graduates will demonstrate an understanding of the nature of marketing concepts and the role of information in marketing as they conduct marketing studies in organizations, provide support for market-research agencies, and write and execute market plans for organizations.

Certifications Offered

BBA in Marketing (4-year F/T & 5-year P/T)
Diploma in Marketing (Part-time)

 

External Links

Links: School of Hospitality and Tourism Management