Bachelor of Arts in Communication Arts and Technology
Programme Code: UBACOTFXU1A
This programme is a four year degree course of study. The B.A. in Communication Arts and Technology offers the most comprehensive communication and media training programme locally. The certification you receive will be a University of Technology, Jamaica Bachelor of Arts degree.
The course of study in Communication Arts and Technology is “hardware” intensive. As such it is required that students have the following tools which are vital help to manage the research, design and production tasks in this course of study in the programme:
- a laptop or a desktop at home
- a digital camera
Entry Requirements
5 CSEC/GCE O-Level subjects including English Language and Mathematics or CPTC/MTI Diploma
Detailed Programme Structure
| Year | Course Title | Course Code | Hours / Week |
Credit |
|
| 1 | Semester 1 |
|
|||
| Writing Workshop I | CAT1001 | 3 |
|||
| Introduction to Communication Arts and Technology I (Web Page Design and Digital Design) | CAT1002 | 4 |
|||
| Communication and Media Theories | CAT1004 | 3 |
|||
| Semester 2 |
|
||||
| Studies in Culture and Society | CAT1000 | 4 |
|||
| Writing Workshop II | CAT1003 | 3 |
|||
| Introduction to Communication Arts and Technology II (Web Page Design 2 and Still Photography) | CAT1005 | 4 |
|||
| 2 | Semester 1 |
|
|||
| Communication Studio I (Digital Graphics and Animation) | CAT2002 | 4 |
|||
| Introduction to Research for Communication | CAT2000 | 4 |
|||
| Legal and Ethical Issues in Media and Communication | CAT2001 | 3 |
|||
| Course of Study Elective | 4 |
||||
| Semester 2 |
|
||||
| Communication Studio II (Videography, Sound Recording Techniques) | CAT2007 | 4 |
|||
| Communication and Media Industries | CAT2005 |
|
|||
| Introduction to Communication, Analysis Planning and Design | CAT2006 | 3 |
|||
| Course of Study Elective | 4 |
||||
| 3 | Semester 1 |
|
|||
| Communication Studio III (Scriptwriting, Principles of Non-Linear Production) | CAT3000 | 4 |
|||
| Course of Study Elective | 4 |
||||
| Semester 2 |
|
||||
| Communication Studio IV (Field Production) | CAT3009 | 4 |
|||
| Communication Analysis, Planning and Design | CAT3007 | 3 |
|||
| Media Analysis and Criticism | CAT3008 | 3 |
|||
| Course of Study Elective | 4 |
||||
| 4 | Semester 1 |
|
|||
| Communication Studio (Radio News Presentation Technique) | CAT4002 | 4 |
|||
| Practicum | CAT4000 | 4 |
|||
| Media Project I (Research, Planning and Initiation) | CAT4001 | 5 |
|||
| Semester 2 |
|
||||
| Communication Studio VI (Television News Presentation Technique) | CAT4005 | 4 |
|||
| Media Project II (Implementation and Report) | CAT4003 | 4 |
|||
| Professional Seminars | CAT4004 | 2 |
|||
General Education – Laying Foundations
General Education modules provide a necessary complement to students’ specialization modules. They are compulsory, and must be completed by the summer session following Year 2, Semester 2.
| Recommended Time to Complete | |
| Information Technology INT1001 (3 credits) | Year 1 |
| College Mathematics MAT1001 (4 credits) | Year 1 |
| Community Service CSP | |
| Environmental Studies ENS1001 (3 credits) | Year 1 |
| Entrepreneurial Skills ENT3003 (3 credits) | Year 2 |
| University Electives (See University Elective Handbook) | Year 2 & 3 |
| Academic Writing II (3 credits) | Year 2 |
Course of Study Electives
Pre-requisites: Writing Workshop I & II; Communication and Media Theories; Introduction to Communication Arts and Technology
Journalism
- Introduction to Journalism COM3004
- Journalism Processes and Practices CAT2008
- Investigative Journalism CAT3001
- Journalism and New Media CAT3010
SPORTS JOURNALISM
- Introduction to Journalism COM3004
- Journalism Processes and Practices CAT2008
- Sports Culture and Communication CAT3004
- Sport Reporting and Broadcasting CAT3013
CORPORATE COMMUNICATION
- Organizational Communication CAT2003
- Public Relations Processes and Practices CAT2009
- Public Relation Strategies CAT3002
- Case Studies in Corporate Communication CAT3011
ADVERTISING
- Principles of Advertising CAT2004
- Advertising Processes and Practices CAT2010
- Creative Strategies in Advertising CAT3003
- Case Studies in Advertising CAT3012
POPULAR CULTURE AND PROMOTIONS
- Introduction to Journalism COM3004
- Journalism Processes and Practices CAT2008
- Popular Culture and the Practice of Publicity CAT3005
- Media Convergence and Popular Culture CAT3014
FICTION WRITING
- Contemporary Prose CAT2011
- Contemporary Poetry CAT3006
- Creative Writing CAT3017
- Principles of Publishing CAT3015