Bachelor of Arts in Communication Arts and Technology
Programme Code: UBACOATFXU1A
Programme Design
This programme is a four year degree course of study that is offered in collaboration with the Media Technology Institute (the training arm of the Creative Production and Training Institute, CPTC). The B.A. in Communication Arts and Technology offers the most comprehensive communication and media training programme locally. The certification you receive will be a University of Technology, Jamaica Bachelor of Arts degree.
The course of study in Communication Arts and Technology is “hardware” intensive. As such it is required that students have the following tools which are vital help to manage the research, design and production tasks in this course of study in the programme:
- a laptop or a desktop at home
- a digital camera
Entry Requirements
5 CSEC/GCE O-Level subjects including English Language and Mathematics or CPTC/MTI Diploma
Detailed Programme Structure
Year |
Course Title |
Course Code |
Hours / Week |
Credit |
|
1 |
Semester 1 |
|
|
|
|
|
Writing Workshop I |
COM1018 |
|
|
3 |
|
Introduction to Communication Arts and Technology I (Web Page Design and Digital Design) (MTI Studios) |
COM1016 |
|
|
4 |
|
Communication and Media Theories |
COM1015 |
|
|
3 |
|
Semester 2 |
|
|
|
|
|
Studies in Culture and Society |
HUM1000 |
|
|
4 |
|
Writing Workshop II |
COM1019 |
|
|
3 |
|
Introduction to Communication Arts and Technology II (Web Page Design 2 and Still Photography) (MTI Studios) |
COM1017 |
|
|
4 |
2 |
Semester 1 |
|
|
|
|
|
Communication Studio I (Digital Graphics and Animation) (MTI Studios) |
COM2009 |
|
|
4 |
|
Introduction to Research for Communication |
COM2007 |
|
|
4 |
|
Legal and Ethical Issues in Media and Communication |
COM2008 |
|
|
3 |
|
Course of Study Elective |
|
|
|
4 |
|
Semester 2 |
|
|
|
|
|
Communication Studio II (Videography, Sound Recording Techniques) (MTI Studios) |
COM2012 |
|
|
4 |
|
Communication and Media Industries |
COM2010 |
|
|
|
|
Introduction to Communication, Analysis Planning and Design |
COM2011 |
|
|
3 |
|
Course of Study Elective |
|
|
|
4 |
3 |
Semester 1 |
|
|
|
|
|
Communication Studio III (Scriptwriting, Principles of Non-Linear Production) (MTI Studios) |
COM3012 |
|
|
4 |
|
Course of Study Elective |
|
|
|
4 |
|
Semester 2 |
|
|
|
|
|
Communication Studio IV (Field Production) (MTI Studios) |
COM3015 |
|
|
4 |
|
Communication Analysis, Planning and Design |
COM3013 |
|
|
3 |
|
Media Analysis and Criticism |
COM3014 |
|
|
3 |
|
Course of Study Elective |
|
|
|
4 |
4 |
Semester 1 |
|
|
|
|
|
Communication Studio (Radio News Presentation Technique) (MTI Studios) |
COM4015 |
|
|
4 |
|
Practicum |
COM4013 |
|
|
4 |
|
Media Project I (Research, Planning and Initiation) |
COM4014 |
|
|
5 |
|
Semester 2 |
|
|
|
|
|
Communication Studio VI (Television News Presentation Technique) (MTI Studios) |
COM4018 |
|
|
4 |
|
Media Project II (Implementation and Report) |
COM4016 |
|
|
4 |
|
Professional Seminars |
COM4017 |
|
|
2 |
General Education – Laying Foundations
General Education modules provide a necessary complement to students’ specialization modules. They are compulsory, and must be completed by the summer session following Year 2, Semester 2.
| Recommended Time to Complete | |
| Information Technology INT1001 (3 credits) | Year 1 |
| College Mathematics MAT1001 (4 credits) | Year 1 |
| Community Service CSP | |
| Environmental Studies ENS1001 (3 credits) | Year 1 |
| Entrepreneurial Skills ENT3003 (3 credits) | Year 2 |
| University Electives (See University Elective Handbook) | Year 2 & 3 |
| Academic Writing II (3 credits) | Year 2 |
Course of Study Electives
Pre-requisites: Writing Workshop I & II; Communication and Media Theories; Introduction to Communication Arts and Technology
Journalism
- Introduction to Journalism COM 3004
- Journalism Processes and Practices COM3009
- Investigative Journalism COM4001
- Journalism and New Media COM4002
SPORTS JOURNALISM
- Introduction to Journalism COM3004
- Journalism Processes and Practices COM3009
- Sports Culture and Communication COM4007
- Sport Reporting and Broadcasting COM4008
CORPORATE COMMUNICATION
- Organizational Communication COM3005
- Public Relations Processes and Practices COM3006
- Public Relation Strategies COM4003
- Case Studies in Corporate Communication COM4004
ADVERTISING
- Principles of Advertising COM3007
- Advertising Processes and Practices COM3008
- Creative Strategies in Advertising COM4005
- Case Studies in Advertising COM4006
POPULAR CULTURE AND PROMOTIONS
- Introduction to Journalism COM3004
- Journalism Processes and Practices COM3009
- Popular Culture and the Practice of Publicity COM4009
- Media Convergence and Popular Culture COM4010
FICTION WRITING
- Contemporary Prose COM3010
- Contemporary Poetry COM4011
- Creative Writing COM3001
- Principles of Publishing COM4012