The Mission of The Joan Duncan School of Entrepreneurship, Ethics & Leadership (JDSEEL) is to:
“Offer students' higher education pathways into creating new business ventures and deliver entrepreneurship, business, and professional education of national and international standards while contributing to the economic development of Jamaica and the Caribbean region. In doing so, the school will undertake focused and relevant research, which will make a major contribution to the understanding of and practice in, the world of entrepreneurship, small business and management”.
Vision Statement
The vision of JDSEEL is the creation of a nation that is vibrant, dynamic, ethical and bubbling with excitement of new business ventures, creating employment for all while helping persons achieve their dreams.